About
Roomrs is one of the first co-living startups based in NYC.
The idea is to help young professionals and international students living in the big city for the first time at letting them focus on their personal, and for many - short-term, goals, rather than going through the stressful and painful process of finding and moving into an Apt in a big city like New York!
Creative Project Manager Role
I was responsible for re-branding and developing their website strategy to elevate the brand’s overall integrity.
Other accomplished objectives:
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Established and managed the brand’s visual identity, target audience, goals, and objectives to grow the customer base and increase overall revenue.
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Fostered trust and clear understanding between the client and the agency by defining their mission and vision by spearheading strategic branding and UX projects.
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Executed concepts by researching, selecting, and liaising with the creative agency to elevate the brand.
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Optimized creative concepts and executed them for each client’s specific journey to maximize engagement and retention.
Brand Marketing Role
I planned and executed campaigns to transform their vision into effective marketing and utilized my graphic design skills to encourage engagement.
Other accomplished objectives:
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Continuously listened, observed, and engaged with colleagues and clients to create innovative branding and community marketing.
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Was an effective in-house graphic designer and created the following: Strategies and social media content resulting in a 65% increase in Instagram and Facebook followers over six months, Flyers, Newsletter, One-pagers, Digital ads, Business deck, Signage
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Built graphics for:
Social media, Website, Digital/traditional promotions, Events, Internal business assets, New offline products to enhance the aesthetic of properties in alignment with all the brand guidelines. -
Closely collaborated with the marketing team to produce creative and engaging campaigns and photoshoots.
Client Project Manager & Creative + Brand Marketing:
Alma Richter
Creative Agency
The-Artery